The visual identity of Amperis.
Three nested arcs ascending to a peak, inscribed in a forest disc. The mark builds in sequence — a quiet animation that signals the calibrated, time-bounded nature of every loan we underwrite. Below: all the assets, colors, and type you need to talk about us.
Logos & lockups
Forest greens
Pale sage
#e8f1ec
Lichen
#b8d6c5
Verdigris
#5fa67f
Pine
#3a7058
Vault
#1c3429
Verdigris (#5fa67f) is the brand mark and the primary interactive accent. Pine darkens it for hover/pressed states. Vault is for deep accent surfaces.
Neutral tones
Page
#ffffff
Frost
#fafafa
Fog
#f5f5f5
Slate
#e8e8e8
Ink
#162421
Ink (#162421) is warm forest dark — body text, dark surfaces, footer ground. Not pitch black. The palette deliberately omits cream.
Typography
Display
Calibrated underwriting.
Poppins · 700 · tight tracking
Body & system
On-chain MSME climate finance — settled to the kilowatt-hour.
The quick brown fox jumps over the lazy dog. 0123456789
Poppins · 300 / 400 / 500 / 600 · Geist Mono for numerics