Brand kit

The visual identity of Amperis.

Three nested arcs ascending to a peak, inscribed in a forest disc. The mark builds in sequence — a quiet animation that signals the calibrated, time-bounded nature of every loan we underwrite. Below: all the assets, colors, and type you need to talk about us.

Section 01

Logos & lockups

Amperis

Coin · Ink

Primary mark on light grounds

Download SVG ↓
Amperis

Coin · White

Inverse coin for dark grounds

Download SVG ↓
Amperis

Coin · Saturated

Brand-led surfaces

Download SVG ↓
Section 02

Forest greens

Pale sage

#e8f1ec

Lichen

#b8d6c5

accent

Verdigris

#5fa67f

Pine

#3a7058

Vault

#1c3429

Verdigris (#5fa67f) is the brand mark and the primary interactive accent. Pine darkens it for hover/pressed states. Vault is for deep accent surfaces.

Section 03

Neutral tones

Page

#ffffff

Frost

#fafafa

Fog

#f5f5f5

Slate

#e8e8e8

Ink

#162421

Ink (#162421) is warm forest dark — body text, dark surfaces, footer ground. Not pitch black. The palette deliberately omits cream.

Section 04

Typography

Display

Calibrated underwriting.

Poppins · 700 · tight tracking

Body & system

On-chain MSME climate finance — settled to the kilowatt-hour.

The quick brown fox jumps over the lazy dog. 0123456789

Poppins · 300 / 400 / 500 / 600 · Geist Mono for numerics